Logo Flashback | Design Process for Shutter Sam Photography

Here is a little flashback to show the design process and inspiration behind the logo I designed for Shutter Sam Photography last summer.

CLIENT: Sam Vanderlist, of Shutter Sam Photography, is a charismatic, bright person with tons of energy. She describes herself as someone who "doesn't take herself too seriously and loves to have fun." I couldn't agree more! When she explained her business goals to me in a preliminary meeting, it was ever apparent that this life-loving woman wanted to infuse nothing less into her brand...

GOAL: Sam described her photography style as "sweet," with a touch of "vintage-glam; like an old, antique dresser you just can't ignore."  Her ideal image would be fun and outgoing, sweet and flirty, and match her vintage-style of photo processing.

INSPIRATION: I was immediately drawn to a camera shutter because of it's motion and relationship to Sam's business name. However, as we journeyed through the design process, Sam felt less attached to shutter imagery and more drawn to flowers! So there we went! Crafty yarn and retro patterns, still invigorated with tons of motion and energy...

After trillions of font considerations, illustrations and variations of them... I presented Sam with a few options, of which only one could prevail...

OPTIONS: Below are a few proposed logos that came close, but no cigar! (above image just for fun: vintage cigar poster) Isn't it fun to see an idea evolve into a real logo?!

THE FINAL CALL... A flirty-retro typeface with a lot of energy and a flower mark that is bright and layered. It's curvy and vivacious, unique and clearly fun.

STATIONARY was next! Letterhead and mailing labels were designed to compliment the rebrand. Sam has found many ways to incorporate patterns and colors into her brand, truly making it her own. Fun project with an amazing photographer! We started meeting as clients in coffee shops and now we have lunch as friends!! Gotta love that! Thanks Sam!